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‘Lagom’ is a Swedish word with no direct English translation, but loosely describes the concept of having just the right amount of something: not too little, not too much. This general theme of leading a balanced life pervades every issue of Lagom and guides us to new stories.

The magazine is divided into three distinct sections: Spaces & Places, Craft & Create, and Escape & Recharge. So, moving through each issue, the reader finds inspirational workspaces, hotels, restaurants, and homes from around the world; then gets to meet the makers and craftspeople creating truly unique work; then finally unwinds with a look at pastimes and hobbies that help attain that all-important sense of balance in our busy, modern lives.

Unlike many lifestyle magazines, we eschew pomposity and keep our feet well and truly on the ground, celebrating people rather than image. We care about the personal stories behind the products and the motivations of the world’s creatives.


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